7-Eleven, a global convenience store franchise, announced that it was launching free Slurpee NFTs on Polygon Network as part of its celebration as it turns 96. The sugary collectible game, available on mobile devices, features a virtual 7-Eleven Slurpee cup with four flavors: Pina Colada, Blue Raspberry, Cherry, and Summertime Citrus.
In its press release, the 7-Eleven Executive Vice President, and Chief Marketing & Sustainability Officer, Marissa Jarratt, mentioned that they are always on the lookout for new and creative ways that will allow them to celebrate with their customers during their anniversaries, a special time for them.
7-Eleven launches NFT collectibles
Collectors are free to mix and match any number of flavors in any combination to make the Slurpee of their dreams. The next screen allows the collector to either claim their “Slurpee Vibe Digital Collectible” or return to the previous screen and start over after filling the cup.
If the collector is happy with their creation, they can choose “claim now” to go to the following screen, which requests their name, email address, and phone number. Users that want to redeem the Slurpee NFT will receive a six-digit code through email. The Slurpee coin then goes into a new wallet on the Polygon blockchain.
NFTs are not addressed in the Slurpee app because some people think it is a dirty word. The phrase “digital collectible” was used in its place while the app’s terms of service are the sole point mentioning non-fungible tokens.
The 7-Eleven ‘Find Your Slurpee Vibe’ collectibles are only licensed to the collector, aren’t kept or passed on, and cannot be sold or transferred to a third party, compared to typical NFTs, where the item is owned by the holder and is at their disposal for anything they want to with the collectible.
Food brands are entering the NFT space
7-Eleven is not the only food or drink company getting into the decentralized market. Slim Jim, a snack brand, launched an NFT collection on Polygon last month called “GigaJims,” which launched 10,000 free NFTs. The brand mentioned that it would provide fans access to exclusive perks, advantages, and future virtual and physical events. Over time, owners can improve the “look, cool factor, and rarity” of their GigaJims by accumulating Slim Jim’s digital currency S.A.U.C.E.
Starbucks released its first set of NFTs in March of this year. The collection included 2,000 digital “stamps,” each costing $100. Starbucks referred to its NFTs as “Journey Stamps,” a less scientific phrase that non-technical people may use to describe what they just spent money on. The 2,000-item “Siren Collection” included a replica of the business’s famous Siren and sold out in 18 minutes, and subsequent sales skyrocketed.
Taco Bell also released its first collection of digital collectibles in 2021 on the NFT marketplace Rarible, and users got onboard quickly. Taco Bell produced five unique NFTs and sold them in batches of five. Regarding NFT sales, the price of the items listed for 0.001 ETH ($1.79). The Taco Bell Foundation, which focuses on assisting young people in finding jobs, will receive 100% of all future sales, with the firm receiving just 0.01% of the revenue.
As part of a partnership with NFT marketplace Sweet, Burger King launched a non-fungible token campaign. Nearly six million meal boxes received QR codes for the Burger King Real Meals NFT program, letting users access the digital collection. Toyota, Pizza Hut, McDonalds, Chick-Fil-A, and pharmaceutical company Pfizer are a few other companies striving to employ blockchain technology and NFTs to take part in the fast-rising market.
