$99 AI necklace puts a ‘friend’ around your neck

The tech entrepreneur who built a COVID-19 tracker as a teen in 2020 has now launched a new AI-powered necklace to combat loneliness. Some say it feels more like an episode of Black Mirror.

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There’s a new entrant in the AI-powered wearables market, and no, this one doesn’t help people keep appointments or identify weird flowers — it just wants to be a friend. 

Introduced in a July 31 video posted on X and YouTube, the “Friend” device has already seen mixed reactions from the public.

Connected to a phone via Bluetooth, the puck-shaped device constantly listens to its user and can be spoken to by touching a button on the device. In its launch video, the device seemingly responds to whatever the user is doing at the time via text messages.

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