MAGIC, founded in 2021 by Varun Bhanot, is making waves in the fitness industry as one of the UK’s pioneering AI personal trainers. Combining cutting-edge holographic technology with artificial intelligence, MAGIC offers an immersive fitness experience. Celebrity athletes and sports stars appear as holograms within MAGIC’s AI wall mirror, guiding users through personalized training programs in various disciplines, including strength training, dance, boxing, yoga, and sports techniques. Additionally, MAGIC provides users with top-of-the-line home gym equipment, including smart dumbbells and a folding incline bench.
Intelligent home gym and AI personal trainer
Varun Bhanot’s fitness journey began with realizing he needed to change his lifestyle after indulging in too many kebabs and whiskey during his early twenties. While on his fitness path, he experienced the ups and downs of weight and strength training. One of the major obstacles he encountered was the lack of accessibility to personal training. Traditional personal training can be costly and challenging to fit into a busy schedule.
Inspired to make a difference, Bhanot envisioned MAGIC as an intelligent home gym and AI personal trainer, enabling users to achieve their fitness goals conveniently from the comfort of their homes. By leveraging advanced AI and smart weights, MAGIC could mimic the role of a personal trainer, providing tailored workout routines and helping users reach their desired fitness levels.
The birth of an innovative idea
The global pandemic further highlighted the importance of fitness and well-being, motivating Bhanot to fast-track his idea during the COVID-19 outbreak. Witnessing his aunt’s unfortunate passing due to COVID-19 complications, Bhanot realized that regular exercise could have mitigated health risks. This personal tragedy fueled his determination to bring his fitness solution to life.
Through collaboration with a personal trainer, Bhanot witnessed incredible results, shedding a quarter of his body fat. Encouraged by his transformation, he created a company that could empower others to achieve similar success through AI-driven personal training.
MAGIC’s innovative technology, ReflectAI, provides users an unparalleled workout experience. By using the AI wall mirror, users can observe themselves as they follow the guidance of celebrity athletes, ensuring correct form and preventing injuries. This interactive approach makes training engaging and effective, delivering the most value with every step.
Expanding innovative technology across the UK
After extensive groundwork in 2020, MAGIC officially launched in late 2021, supported by a startup loan from Virgin StartUp. The startup quickly gained traction and secured a partnership with the prestigious department store Selfridges. With the company’s momentum rising, MAGIC recently announced a substantial €2.3 million investment led by Fasanara Capital and London’s SFC Capital. This infusion of capital will enable MAGIC to expand its innovative technology across the UK, reaching even more fitness enthusiasts.
The growing market for AI personal trainers
With the rise of fitness consciousness and the increasing adoption of technology in various aspects of life, there is undoubtedly a substantial market for AI personal trainers like MAGIC. By addressing the accessibility and affordability barriers associated with traditional personal training, MAGIC offers a unique and compelling solution that caters to the needs of fitness enthusiasts of all levels.
MAGIC is revolutionizing the fitness industry with its AI-driven personal training platform, merging cutting-edge holographic technology with artificial intelligence. By offering users an immersive fitness experience with celebrity athletes as holographic coaches and providing top-tier home gym equipment, MAGIC is making fitness accessible and enjoyable for everyone. With its recent investment and expansion plans, MAGIC is poised to continue its upward trajectory and inspire countless individuals to embark on their fitness journeys.
