Animoca Brands to focus on creator economy, interoperability in 2024

CEO Robbie Yung said that while Animoca does not employ a specific allocation strategy nor an investment target, it will continue supporting new Web3 businesses and its portfolio companies.

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Animoca Brands CEO Robby Yung says the Hong Kong-based gaming company intends to continue to support the creator economy and promote interoperability through its investments and other initiatives in 2024 to promote Web3 mass adoption.

Speaking to Cointelegraph at the 12th Global Blockchain Congress event in Dubai, Yung said that Animoca believes gaming will be a primary driver for Web3 adoption due to its widespread appeal. However, the company is also exploring adjacent verticals, such as education, to support creators through “efficient infrastructure and network effects.”

Yung emphasized that Web3 tools, such as publisher nonfungible tokens (NFTs), enable content creators to monetize their work in a decentralized environment that fosters a more equitable and lucrative platform, saying:

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