The ad spot came roughly two weeks after the asset manager said the opportunity cost for advertisements was “high” to promote Bitcoin investments.
Asset manager VanEck, which has a pending application for a spot Bitcoin (BTC) exchange-traded fund with the United States Securities and Exchange Commission, has launched a pro-crypto ad spot.
In a Dec. 29 post on X (formerly Twitter), VanEck released its “Born to Bitcoin” video, which did not explicitly endorse a BTC exchange-traded product. The ad spot came roughly two weeks after the asset manager said it would “rather buy and hold” BTC as the advertisement cost was “high.”
Multiple asset managers with pending spot BTC or Ether (ETH) exchange-traded product applications with the SEC have released similar ad spots ahead of potential approvals. Bitwise hired actor Jonathan Goldsmith to revive his “Most Interesting Man in the World” character to promote Bitcoin in a December media campaign. Hashdex launched an ad spot suggesting use cases for innovative technology like crypto.
