The Federal Trade Commission’s updated rule empowers the agency to initiate federal court cases directly to compel scammers to return funds acquired through impersonating government or business entities.
In light of the increasing danger of deepfakes, the Federal Trade Commission (FTC) is seeking to update a current regulation prohibiting the impersonation of businesses or government agencies by artificial intelligence (AI) to protect all consumers.
The updated regulation, subject to final language and public feedback received by the FTC, could make it illegal for a generative artificial intelligence (GenAI) platform to offer products or services they know may be used to harm consumers through impersonation.
Emphasizing this, the FTC chair, Lina Khan, said in a press release:
