A recent report jointly published by the Society of Motion Picture and Television Engineers (SMPTE), the European Broadcasting Union (EBU), and the Entertainment Technology Center (ETC) sheds light on the critical role of ethics and systematic thinking in the development and deployment of artificial intelligence (AI) systems within the media industry.
SMPTE Report: Prioritize ethics in AI development
The report underscores the paramount importance of ethical considerations when creating and implementing AI systems. It advocates for AI systems to be built upon principles of trust, fairness, and inclusion.
According to the report, the rapid pace of technological innovation has outpaced the development of ethical frameworks, with regulators primarily focusing on data privacy concerns. However, it emphasizes the necessity of approaching AI development with multifaceted systems thinking to address ethical implications comprehensively.
Systematic approach to AI development
A key takeaway from the report is the significance of a systematic approach to AI development, with organizations urged to engage in thorough and systematic deliberation. It suggests that organizations that prioritize ethical considerations tend to be the most successful in building and scaling AI internally.
The report posits that ethical considerations serve as a catalyst for deep, systems-oriented thinking within organizations, fostering intellectual rigor and a culture conducive to excellence in AI system development.
Implications for the media landscape
The report delves into the potential impact of AI and machine learning (ML) on the media landscape. It provides media professionals with a technical understanding of AI and ML technologies while examining their foreseeable effects on the industry.
By addressing AI’s ethical dimensions and advocating for a systematic approach to development, the report aims to equip media professionals with the knowledge and tools necessary to navigate the evolving landscape of AI integration in media production and distribution.
