Telegram ad platform to launch via TON blockchain

Telegram channel owners will start receiving 50% of all advertising revenue generated in their channels.

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Online messaging application Telegram has announced the launch of its ad platform, which was built on The Open Network (TON) blockchain.

Starting in March, Telegram channel owners in over 100 countries can start receiving financial rewards for their work after the ad platform opens for all advertisers. Channel owners will start receiving 50% of the total advertising revenue generated by Telegram from displaying ads in their channels, according to an announcement on Feb. 28 by Pavel Durov, the founder and CEO of Telegram.

Telegram Ad Platform will exclusively use the TON blockchain to make payments, according to the announcement.

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