This audio Mises Daily is narrated by Keith Hocker.
<![CDATA[How John Wanamaker Succeeded]]>
John Wanamaker was the Gilded Age genius who pioneered the department store, the posted single price for goods, the money-back guarantee, and the practice of giving away free products as a way to promote a business. He believed that commerce would save the world, writes Orison Swett Marden.
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