China Media Group (CMG) recently aired the inaugural episode of its groundbreaking animated series, “Qianqiu Shisong,” marking a significant milestone in the integration of artificial intelligence (AI) into the entertainment industry. The 26-episode series, each lasting seven minutes, showcases animated adaptations of traditional Chinese poems and verses. Produced entirely using generative AI models, the project represents a collaborative effort between CMG and the Shanghai Artificial Intelligence Laboratory (SAIL).
AI-powered production
CMG Media GPT, the machine-learning model developed jointly by CMG and SAIL, served as the backbone of the production process. Harnessing text-to-video AI technology, the series leverages CMG’s extensive database alongside SAIL’s advanced AI algorithms to create captivating visuals reminiscent of traditional Chinese ink-wash art.
By employing AI at every stage of development and production, from character and scene design to video generation and post-production, the project significantly streamlines the animation process. SAIL reports that the CMG Media GPT model dramatically reduces both production time and costs, offering animation producers a cost-effective solution for high-quality content creation.
Innovation and strategic vision
The debut of “Qianqiu Shisong” aligns with CMG’s broader strategy to embrace technological innovation and position itself as a leader in the global media landscape. In a WeChat post, Shen Haixiong, the head of CMG and deputy head of the Publicity Department of the Chinese Communist Party emphasized the organization’s commitment to harnessing the power of AI and the internet to propel its media initiatives forward.
The successful launch of China’s first AI-developed animated series sets the stage for further advancements in the intersection of technology and entertainment. With plans to utilize its newly inaugurated AI studio for future projects, CMG aims to continue pushing the boundaries of creative expression while capitalizing on the efficiency and scalability offered by AI-driven production methods.
As China Media Group unveils “Qianqiu Shisong,” the country’s inaugural AI-developed animated series, it marks a pivotal moment in the evolution of content creation. By leveraging the capabilities of AI technology, CMG demonstrates its commitment to innovation and excellence in the media industry. With the potential to revolutionize animation production, this landmark project heralds a new era of creativity and efficiency in entertainment.
