Bitcoin ‘real bull run’ out of reach as retail demand metric hits 3-year low

Retail investor interest in Bitcoin has declined to a three-year low, and Google search interest for Bitcoin is down 57% since BTC reached all-time highs in March.

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A metric aimed at representing retail interest in Bitcoin has just hit its lowest point in three years, and crypto analysts say a rebound is needed before the “real bull run” can begin.

“Bitcoin retail investor demand is at a 3-year low,” CryptoQuant founder Ki Young Ju wrote in a July 18 X post, basing his claim on the average monthly change in demand for Bitcoin (BTC) among retail investors — which has fallen below negative 15% over the past 30 days.

“It’s measured by the 30-day change in total transfer volume for transactions under $10K,” Ju explained.

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