PayPal and Venmo's ENS integration to boost mainstream crypto adoption

The new integration could bring Web2 and Web3 users together, which could be the key to unlocking true mainstream crypto payment adoption.

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ENS Labs’ recent partnership with PayPal and Venmo could significantly boost crypto payment adoption and help the industry reach the first billion crypto holders.

ENS, also known as the Web3, human-readable crypto address, was recently integrated by payment giants Venmo and PayPal — the world’s most widely used payment acquirer — enabling easier crypto transactions via ENS usernames.

The new integration could unlock the mainstream adoption of cryptocurrency payments, according to Marta Cura, director of business development at ENS Labs.

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