Two industry observers believe Pollak’s involvement in Coinbase Wallet and Base may finally offer a solution to crypto’s long-standing UX issues that have hamstrung adoption.
The creator of Ethereum layer 2 blockchain Base, Jesse Pollak, has announced he is officially “stepping up” into Coinbase leadership while also taking the lead on Coinbase Wallet — a move that industry pundits say could “level up” the crypto user experience.
Pollak — who will continue leading the Base team — said Base’s closer relationship with Coinbase Wallet will push the two entities toward achieving their common goal: To make it “dead simple for the world to come onchain.”
The Base creator was also added to Coinbase’s eight-member executive team.
