Meta will test the facial recognition technology from 50,000 celebrities and public figures to curtail the “celeb-bait” scams.
Meta, a social network company with nearly 4 billion users, is testing how it can use facial recognition technology to combat fake celebrity scam ads that have been plaguing its platforms.
Meta said early testing with a small group of celebrities has shown “promising results” and that it will soon trial the facial recognition technology with 50,000 celebrities and public figures “in the coming weeks.”
Meta said the system compares images in the ad against the celebrity’s Facebook and Instagram profile pictures to spot scams. “If we confirm a match and determine the ad is a scam, we’ll block it,” the company stressed in an Oct. 21 statement.
