The biggest NFT partnership in history between McDonalds, Doodles and Pharrell coincided with huge floor price increases for NFT collections.
The chances of NFTs taking Web3 mainstream just received a massive shot in the arm with 100+ million coffee cups branded in the family-friendly colorful artwork of the Doodles IP starting to appear at McDonalds across the US.
While some users have been frustrated so far hunting down the branded cups, which launched Nov. 18, McDonald’s has promised all 14,000 locations should have stock by Nov. 21.
The Doodles IP will also sit alongside some of the famous McDonalds character IPs such as the Hamburglar and Grimace across a variety of activations including limited edition enamel pins, merchandise, digital apparel and much more.
Since the announcement, the original Doodles NFT collection floor price has more than doubled, shooting up from 1.25 ETH to over 2.85 ETH (as of Nov. 18) with Doodle #3954 selling for 42.690 ETH ($132,951) on Nov. 17. The original Doodles collection also clocked up the highest volume week of sales in 10+ months.
