Bitwise said that it’s planning to rebrand its entire European ETP portfolio as it expands its operations in Europe.
Ripple has announced an investment in Bitwise’s XRP exchange-traded product (ETP) as the issuer rebrands the offering to strengthen its presence in the European market.
On Nov. 7, Bitwise announced it would rebrand its European XRP (XRP) ETP, the ETC Group Physical XRP, to the Bitwise Physical XRP ETP. Its ticker, GXRP, will remain unchanged.
The move follows Bitwise’s entry into the European market in August when it acquired the ETC Group, a crypto investment firm managing $1 billion in assets, including physical crypto ETPs, the Bitcoin ETP (BTCE), Ethereum with staking (ET32), Solana (ESOL), MSCI Digital Assets Select 20 (DA20) and GXRP.
