AI revenue and abilities haven’t lived up to the hype — but Wall Street and Big Tech have plenty of good reasons to stay ‘all in.’
Its fair to say that the initial hype bubble around AI has burst, and people are starting to ask: What has AI done for me lately?
Too often, the answer is not much. A study in the Journal of Hospitality Marketing & Management found that products described as using AI are consistently less popular. The effect is even more pronounced with high-risk purchases like expensive electronics or medical devices, suggesting consumers have serious reservations about the reliability of current AI tech.
When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions, said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek.
