Logicalis CEO Bob Bailkoski has outlined the key areas driving the company’s business in 2024. In a recent statement, Bailkoski expressed optimism about the upcoming year and highlighted three key focus areas: artificial intelligence (AI), security, and sustainability. These trends will dominate customer conversations and shape IT investments in the coming months.
AI takes center stage
Artificial intelligence is set to play a pivotal role in the tech landscape in 2024. Customers increasingly embrace AI technologies, recognizing their potential benefits to their organizations. Bailkoski emphasized the importance of broadening AI data and ensuring that data is governed and structured effectively to maximize AI’s potential.
He stated, “They need to make sure that their data is governed and is structured in a way that allows AI to maximize its potential in their organization.”
As businesses continue to explore AI applications, the demand for AI-related technologies is expected to rise, driving sales in this sector.
Elevating security measures
Security remains a top priority for businesses as cyber threats evolve and become more sophisticated. Bailkoski highlighted Cisco’s impending acquisition of Splunk, which is set to boost Cisco’s security offering. In the meantime, Logicalis has been enhancing its security expertise to assist customers in coping with security challenges.
He stressed the importance of building global capabilities to help customers bolster their defenses against cyber threats, saying, “We’ve got a number of offers that customers could take advantage of.”
The emphasis on security is expected to grow in 2024, with many businesses directing investment funds towards strengthening their cyber defenses.
Commitment to Sustainability
Sustainability remains a key focus for Logicalis, building on the momentum from the previous year. The company has taken steps to update the market on its progress toward achieving net-zero emissions. This includes releasing statements on its environmental shape outlining emissions, targets, and policies.
One notable initiative by Logicalis is integrating sustainability features into its Managed Data Fabric platform. This platform provides customers with a carbon footprint score, placing sustainability at the forefront of every conversation with customers. This approach encourages discussions on how customers can improve their environmental impact.
Bailkoski expressed the company’s willingness to share its sustainability journey with customers, competitors, and vendors to contribute to a collective effort toward sustainability.
A positive outlook for 2024
As Logicalis approaches the end of its fiscal year in February, Bailkoski is looking beyond and aiming to continue working closely with its customer base to foster further growth. He emphasized the importance of trusted customer relationships, which the company developed successfully in the past year.
Bailkoski stated, “Having demonstrated some good outcomes for our customers, I’m more optimistic about 2024 because the first step from a partner’s perspective around enabling growth is to develop those trusted relationships.”
Despite potential economic challenges, Logicalis anticipates continued customer engagement in 2024, driven by the three key areas: security, AI, and sustainability. Cybersecurity investments will be essential for businesses, while the opportunities presented by AI and data management for productivity, efficiency, and innovation are set to drive significant investment.
Sustainability efforts will also contribute to a positive outlook, with businesses and Logicalis jointly investing in environmentally responsible practices.
