Apple supercharging Siri and iOS with ‘Apple Intelligence’ and OpenAI

Social media and tech news pundits haven’t responded positively to the nomenclature.

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Apple is set to reveal its answer to the artificial intelligence (AI) wildfire that’s sweeping the technology sector: Apple Intelligence. 

According to a report from Bloomberg, the Cupertino company will take to the stage during its Worldwide Developers Conference (WWDC) on June 10-14 to announce its new “Apple Intelligence” lineup of AI-powered products and services.

Apple’s plan, per the report, is to unveil a hybrid onboard/cloud approach to integrating AI services throughout its suite of products. Where available, iPhone and iPad will use discrete hardware (onboard chips) to run AI services and, in instances where more powerful models are needed, devices will rely on cloud services.

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