Aptos Labs, NBCUniversal partner for Web3 fan experiences, gaming

More fun is in store for filmgoers like Free Renfield The Game and the Excorcist 3: Believer premiums.

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Aptos Labs and NBCUniversal have entered into a long-term development agreement to provide the entertainment company with Web3 fan experiences, customer loyalty programs and gaming. Aptos already has a track record developing fan experiences for major Universal films.

Aptos will expand on previous Web3 initiatives offered by NBCUniversal, according to an announcement. Aptos developed Free Renfield the Game in March 2023 based on the film “Renfield.” The game lets players search for bugs that give the possessor superhuman powers and match them to scenes from the movie. They then won prizes that included collectible digital art.

In September, Aptos created behind-the-scenes media, augmented reality filters, digital art and opportunities to win prizes for purchasers of tickets to “The Exorcist: Believer” through the Fandango service.

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