In today’s conversation, we’re thrilled to have Matvii Diadkov, a trailblazer in the crypto and blockchain niche, whose companies Bitmedia.IO and Chainers.io have set new benchmarks in their respective domains. Matvii’s unique blend of technical expertise and marketing savvy has established him as a leading figure in the Web3 gaming sector, where his work continues to push the boundaries of what’s possible.
Beyond Bitmedia, Matvii holds the title of CEO at Chainers.io, a gaming platform that exemplifies his vision for integrating blockchain technology with engaging gaming experiences. His leadership at Chainers.io reflects his broader ambition to innovate within the Web3 space, driving projects that advance the industry’s standards.
Join us as we share Matvii’s insights on the challenges and triumphs of building a programmatic crypto-centric advertising platform and the future of gaming in a decentralized world.
Matvii Diadkov’s entry to Web3
How did you get into Web3? Everyone has a story.
My journey into Web3 began because I was fascinated with the transformative potential of blockchain technology. Seeing how decentralization could revolutionize finance and various industries, including gaming and advertising, I was drawn to the challenge of building solutions that used this technology to create real-world value. This led to the founding of Bitmedia.IO and later Chainers.io, where we’re at the forefront of applying Web3 to innovate within these spaces.
Exploring the Web3 gaming experience
Tell us more about Chainers.io
Chainers.io is a platform designed to bridge the gap between blockchain technology and the gaming industry. Our mission is to democratize game development and distribution, enabling developers with the tools to build, launch, and manage Web3 games more efficiently. We focus on creating a seamless experience for creators and players, ensuring that the games are fun and engaging and incorporating blockchain technology’s benefits, such as true ownership of in-game assets.
Critics have argued that Web3 games lack the quality and engaging gameplay found in Web2 games; how have you handled such concerns?
We acknowledge the feedback regarding the quality and engagement levels of Web3 games and see it as an opportunity for growth. At Chainers.io, we prioritize the development of high-quality games that can compete with traditional Web2 offerings. We collaborate closely with our in-house game developers and integrate user feedback into the development process; we strive to elevate the gaming experience, guaranteeing that fun and engagement are at the heart of our Web3 games.
The space also has a reputation problem. Traditional gamers also argue that these games prioritize monetization over the fun aspect of gaming.
Our approach at Chainers.io is player-centric, focusing on creating enjoyable and immersive gaming experiences first and foremost. While monetization is an aspect of Web3 games, we believe in finding a balance that respects the player’s experience. We at Chainers develop and create narratives, engaging gameplay, and community-driven events. So, in this way, we aim to shift the perception that Web3 games are solely about monetization.
What monetization models do you believe are most sustainable for Web3 games?
The most sustainable monetization models for Web3 games offer value to all stakeholders—players, developers, and investors. When implemented thoughtfully, models like play-to-earn can create economic ecosystems within games that reward player engagement and contribution. Additionally, incorporating NFTs and tokenomics can give players ownership and investment opportunities, making the gaming experience more rewarding.
What would you say are the benefits of traditional games adopting blockchain technology?
Adopting blockchain technology in traditional games introduces numerous benefits, including true ownership of in-game assets, transparent and secure transactions, and new player engagement and monetization models. Blockchain also opens the door for game interoperability, allowing assets and identities to be portable across different gaming ecosystems, enhancing the overall gaming experience.
Community engagement and Web3 advertising
How important is community engagement in the success of Web3 games, and what strategies have worked out for you?
Community engagement is key to the success of Web3 games. It fosters a sense of ownership and contribution among players, which is essential for building sustainable gaming ecosystems. Strategies that have worked for us include transparent communication, involving the community in the development process through feedback and beta testing, and organizing events and competitions that encourage active participation.
Tell us a little bit about Bitmedia.
Bitmedia.io is a leading advertising platform tailored for the crypto and Web3 space. Our mission is to connect blockchain projects with their target audience through innovative and effective advertising solutions. We combine data-driven strategies and blockchain technology, which helps projects achieve their marketing goals, whether they’re raising awareness, driving engagement, generating leads, or project promotion.
From your observations at Bitmedia, how would you describe the demand for web3 advertising services over the years?
The demand for Web3 advertising services has grown exponentially over the years, driven by the increasing number of projects and the competition in the crypto market. As the space matures, there’s a greater need for sophisticated and targeted advertising strategies that can effectively reach and engage the right audiences. Bitmedia.io has been at the forefront of this evolution, constantly innovating to meet our clients’ growing and demanding needs.
Have you encountered any challenges with regulation? Especially when pushing a product in various jurisdictions.
One of the challenges in the advertising and gaming sectors of Web3 has been navigating crypto regulation worldwide. Regulations vary significantly across jurisdictions, requiring a flexible and informed approach to ensure compliance. We actively monitor regulatory developments and work closely with legal experts to adapt our products and services, ensuring that they meet the highest standards of compliance and integrity.
What are some of the most exciting emerging areas of web3 that you’re currently monitoring or investing in?
The convergence of Web3 with AI and machine learning is particularly exciting, offering the potential to create more personalized and intelligent user experiences. Additionally, the growth of decentralized finance (DeFi) and its integration into various Web3 applications presents opportunities for innovation in how value is created, exchanged, and managed. We’re also keenly observing the evolution of NFTs and their application beyond art and collectibles into areas like identity verification and asset tokenization.
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