BitGo expands into retail market with new trading platform

After announcing recent moves into stablecoins and native tokens, BitGo is now targeting retail clients.

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After over a decade of offering digital asset services to institutional clients, BitGo is now expanding into the retail market.

According to a Dec. 2 announcement, BitGo is launching a global version of its digital assets solutions for retail investors, similar to crypto exchange platforms, including trading, staking, and wallet services. Users will also be able to use BitGo’s regulated custody through cold and self-storage.

Based in California, BitGo claims to serve over 1,500 clients across more than 50 countries, including companies like Nike and over 150 crypto exchanges. Competition for institutional clients has intensified in recent months, with several newcomers entering the digital asset market to meet the demands of institutional investors. Having targeted institutional clients since 2013, BitGo is now diversifying its strategy to include retail users.

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