While other spot Bitcoin ETF issuers use pop-culture references and flashy imagery, BlackRock has seemingly taken a more “adult” approach.
BlackRock may have gone with a “boring” ad campaign for its spot Bitcoin exchange-traded fund (ETF) — but it may just be the secret sauce for the rich “boomer” market, according to commentators.
On Jan. 11, investment giant BlackRock released its first video ad for its newly launched iShares Bitcoin Trust ETF (IBIT). The ad consists of a 1:56-minute video featuring a BlackRock executive outlining Bitcoin’s value proposition and how investors can receive exposure to its new ETF.
Jay Jacobs, the U.S. head of thematics and alternative ETFs, states in the ad that IBIT is easily accessible, conveniently removes operational burdens and is issued under BlackRock’s reputation and expertise in the ETF space. Commentators noticed an intentional lack of flair and crypto jargon compared to other Bitcoin ETF ads.
