BlackRock maintained its mature approach to promoting its new spot ETF with an ad labeling Bitcoin simply as “progress.”
BlackRock has seemingly ramped up its media advertising campaign for its recently launched spot Bitcoin exchange-traded fund, labeling the asset not as a currency but as “progress.”
In its latest advertisement, the world’s largest asset manager maintained its relatively “boring” approach to advertising its IBIT fund at least compared to its competitors.
“Bitcoin ETFs have landed,” states the yellow advertisement, showing simply a silhouette of a runway and plane. However, BlackRock has added the caption: “Get your share of progress.”
