Blockchain protocols aim to break up digital advertising cartel 

Blockchain aggregators like Layer3, Intract and Playa3ull aim to break up the power of centralized social media and search.

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For decades, product developers have needed to go through tech giants like Facebook, Google, Instagram and TikTok to market their products.

If they didn’t pay up, they wouldn’t be able to reach their audience.

This traditional, centralized advertising industry is expected to generate over $1 trillion in revenue in 2025, according to a report from Axios.

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