Qiibee CEO and founder Gabriele Giancola argued that brands must fully commit to Web3 to reap its benefits.
Qiibee founder and CEO Gabriele Giancola believes that brands that may have failed in their Web3 endeavors have not given it enough time or resources.
In a Cointelegraph interview, Giancola explained why some legacy Web2 brands do not succeed with their Web3 projects and how others get great results in their blockchain-based labors.
On July 18, researchers argued that brands can enhance their loyalty programs using Web3 technology. A paper published by Polygon Labs, Google Cloud and Accenture argued that Web3’s experience-driven economy presents business opportunities.
