California’s Senate passed Assembly Bill 1836, prohibiting unauthorized AI-generated replicas of deceased personalities without prior consent to protect performers’ rights and likenesses.
California legislators have been actively drafting and managing new laws to regulate the development, deployment, and use of artificial intelligence.
In their latest effort on Aug. 31, the California state Senate passed the Assembly Bill (AB) 1836 — legislation that mandates explicit consent from the estates of deceased performers prior to making AI-generated replicas.
The bill would impose penalties on anyone who produces, distributes, or makes available a digital replica of a deceased person’s voice or likeness in an audiovisual form without obtaining explicit prior consent.
