Coachella, one of the world’s largest music festivals, revealed a new partnership with OpenSea that will turn NFTs into real-life VIP experiences, exclusive merchandise and digital collectibles.
The popular music and arts festival Coachella announced a new collaboration with the nonfungible token (NFT) marketplace OpenSea to launch digital keepsakes that will have real-world utility at the event.
On March 5, the Coachella Valley Music and Arts Festival revealed that its 2024 edition of the festival will have three unique NFT collections serving as all-access passes to some of the festival’s most exclusive on-site experiences and merchandise.
Coachella is one of the largest music festivals in the world, with upward of 645,000 people attending. It is known for its diverse music acts featuring newcomers and superstars alike, along with many celebrity attendees.
