FTX announced a partnership deal with the National Basketball Association’s Golden State Warriors in December 2021 — roughly a year before the exchange folded.
Coinbase has become one of the first United States-based cryptocurrency exchanges to dip its toe back into the waters of sports sponsorships after the collapse of FTX.
In separate October notices, Coinbase announced partnerships with the Canadian Football League, the National Basketball Association’s (NBA’s) Golden State Warriors, and the Nike Melbourne Marathon Festival. Before its collapse in November 2022, FTX partnered with the Warriors in a deal that resulted in a non-fungible token (NFT) collection and distribution of Bitcoin (BTC) to local nonprofit organizations.
December 2021 announcement between FTX and the Golden State Warriors. Source: NBA
