Connecting with sports fans has accounted for at least 100 million new users on Crypto.com, according to the firm’s CMO.
Crypto.com has become the first cryptocurrency platform to secure an exclusive partnership with the UEFA Champions League.
The multi-year partnership, which will see the centralized crypto exchange become an official global sponsor of the UEFA Champions League, was announced on Aug. 14.
Partnering with one of the most popular sports leagues in the world is a significant step for the crypto exchange, said Steven Kalifowitz, the chief market officer of Crypto.com. He wrote:
