Major advertising partnerships with Formula 1 and the UFC have helped Crypto.com reach broad audiences and drive its growth.
Crypto.com has found itself at the front and center of major fan bases in the world of Formula 1 (F1) and the Ultimate Fighting Championship (UFC) through lucrative sponsorship deals that have helped drive the cryptocurrency exchange’s growth.
Speaking to Cointelegraph in a wide-ranging interview on Feb. 9, Crypto.com president and chief operating officer Eric Anziani opened up about the company’s high-profile advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles:
Anziani notes that market surveys carried out by the exchange indicate its global awareness ranks highly in terms of brand recognition from a retail cryptocurrency user perspective.
