The treasury reserve plan in Bitcoin and Ava will provide the company with additional financial resources in the future, according to the Travala CEO.
Cryptocurrency-focused travel agency Travala has announced plans to launch a dedicated Bitcoin reserve as the platform celebrates surpassing $100 million in gross annual revenue.
The milestone reflects significant growth from $59.6 million in 2023, Travala co-founder and CEO Juan Otero said in a Dec. 11 announcement sent to Cointelegraph. The surge was driven primarily by flight and hotel bookings, which can be paid for using more than 100 cryptocurrencies.
In addition to the revenue milestone, Travala has introduced a new “Treasury Reserve Plan” in Bitcoin (BTC) and Travala’s native token, Ava (AVA), designed to strengthen its financial foundation and accelerate future growth.
