Ethena’s “singular focus” for the first quarter of 2025 is the distribution of the “TradFi Wrapped” iUSDe synthetic dollar.
Ethena is preparing to roll out a new crypto-based product aimed at attracting traditional finance (TradFi) institutions.
The blockchain platform plans to launch the new iUSDe product in February. Built on its synthetic dollar, sUSDe, iUSDe introduces a “simple wrapper contract” that adds transfer restrictions at the token level, according to Ethena’s 2025 roadmap published on Jan. 3.
The roadmap revealed that Ethena’s primary goal for the first quarter of 2025 is to collaborate with TradFi distribution partners to make iUSDe accessible to its clients. Ethena plans to announce these partners by the end of January.
