EU regulators have opened a non-compliance investigation into various marketing and ranking practices of Apple, Google, Meta and Amazon in potential violation of the EU Digital Markets Act.
The European Commission has announced a non-compliance investigation into practices of Apple, Meta, Amazon and Alphabet — the parent company of Google — under its Digital Markets Act (DMA).
According to a statement released on March 25, “the Commission suspects that the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA.”
More specifically, the EU antitrust regulators have targeted Alphabet’s rules on “steering” in its Google Play store and self-preferencing on Google Search, Apple's rules on steering in the App Store and the choice screen for Safari, along with Meta's “pay or consent model”.
