Ferrari debuted cryptocurrency payments for its cars in the United States in 2023, partnering with a major local payments provider, BitPay.
Ferrari, the Italian luxury sports car producer, is preparing to expand its cryptocurrency payment system to Europe following a successful launch in the United States.
Ferrari will extend its crypto payment feature to its network of European dealers from the end of July 2024, the firm officially announced on July 24.
At the time of the announcement, most of Ferrari's European dealers had already adopted or were in the process of adopting the new payment system that adds to the traditional ones, the firm said, adding:
