Polygon said the Verify protocol would be able to confirm whether Fox-created content used on another platform had been verified by the media outlet.
The Fox Corporation, the media conglomerate behind brand names including Fox News, launched a blockchain platform for firms to track how their content was being used online.
In a Jan. 9 announcement, Polygon Labs said Fox had released the Verify platform “to establish the history and origin of registered media” used by artificial intelligence (AI) firms. Polygon developed Verify with Fox’s in-house technology team.
“With this technology, readers will know for sure that an article or image that purportedly comes from a publisher in fact originated at the source,” said Polygon. “As AI-generated text and images flow more widely online, Verify will be able to help consumers not only identify the veritable source of content, but also give media publishers more control over relationships with AI platforms scraping the web.”
