The report added that Google’s traditional search engine would remain free of charge, and advertisements would continue to appear alongside search results even for subscribers.
Google is considering introducing premium features powered by generative artificial intelligence (AI) in its search engine.
The move would mark the first time a core Google product is behind a paywall. However, the free search experience with advertisements will still be available.
According to a Financial Times report on April 3, the tech giant is looking at a variety of options, including incorporating AI-powered search features to its premium subscription services, which already provide access to its new Gemini AI assistant in Gmail and Docs.