In a bold move to stay ahead in the tech race, Google is following in Bing’s footsteps by integrating an AI image generation feature into its search engine. This groundbreaking development allows users to create images directly from text prompts within the Google search interface, expanding the accessibility of AI-generated visuals. However, as with innovative technology, questions about content misuse and safeguards arise.
AI image generator hits Google search
The recently unveiled AI image generator feature on Google Search is poised to be a game-changer in AI-driven content creation. Powered by Google Imagen, a tool still in beta, this addition marks Google’s foray into the ever-expanding field of AI-generated visuals. Until now, only a select few had access to Google Imagen’s full capabilities through the company’s AI Test Kitchen. For the general public, Google offered limited access to specific Imagen-powered tools, such as city and monster generators.
With the integration of this AI image generator, a broader audience can now experience Google Imagen’s capabilities directly within the Google Search engine. Initially, this feature will be available only to users in the United States who opt-in to the Google Search Generative Experience (SGE) and will operate exclusively in English. Users can seamlessly generate images from text prompts directly within the search menu by opting in. Moreover, AI image generation will become an option in image search results, allowing users to create their images if the desired results are not found.
Users can specify the type of image they want, be it a photograph, drawing, or painting. SGE will then deliver four tailored results, allowing users to select their preferred image and download it as a PNG file. This functionality resembles Bing’s incorporation of DALL-E image generation, albeit with Google’s promise of strict content filtering to prevent the creation of potentially offensive content.
Stringent safeguards and limitations
To uphold community standards and safety, Google has implemented several measures to prevent misuse of the AI image generator. These measures include blocking the creation of images with photorealistic faces and restricting prompts that mention the names of famous individuals. Initially, access will be limited to users over 18, and all generated images will contain watermarking and SynthID metadata, clearly identifying them as AI-generated.
Despite Google’s assurances, doubts remain regarding the effectiveness of these safeguards. Bing faced similar challenges, with reports of users circumventing protective measures to create inappropriate content. Additionally, instances of people bypassing safeguards on AI features, as seen with Meta’s AI stickers for Facebook and WhatsApp, underscore the persistent issue of content misuse.
Continual improvement and user feedback
Google acknowledges that its AI image generator may not be flawless, which is why it has opted for an opt-in approach. To further enhance the tool and address potential issues, Google has included a feedback mechanism for users to report instances where the technology falls short of expectations. Unlike Bing’s AI image generator, which offers limited free access with paid options for additional image generation, the company has not disclosed whether it plans to charge for this feature.
Expanding Google search generative experience
Beyond the AI image generator, Google is introducing other noteworthy features as part of the Google Search Generative Experience (SGE). One such feature is a conversational mode in Search, achieved through integration with Bard, akin to Bing’s integration with Chat GPT. Users can also draft customized content in SGE, with the ability to adjust the length and tone of the generated output. These features are currently available to users who opt-in to use SGE via Google Search Labs in the United States.
Google’s introduction of an AI image generator within its search engine signifies a significant step forward in AI-driven content creation. While the technology holds immense promise, its success hinges on Google’s ability to maintain strict content safeguards and address potential pitfalls. As this innovative feature continues to evolve, it opens up new possibilities for users seeking to enhance their visual content creation capabilities, albeit with vigilance to ensure responsible usage.
