Jake Campton, communications lead and community advocate at VeChain, argues that providing incentives through gamification and Web3 is a sure path toward getting the masses to adopt more sustainable practices.
Sustainability is one of the leading issues of the 21st century, and blockchain technology is one of its most significant inventions. Is there a way to leverage blockchain technology in pursuit of sustainability goals?
Jake Campton, communications lead and community advocate at VeChain, breaks this down in episode 51 of Cointelegraph’s Hashing It Out podcast with Elisha Owusu Akyaw. Campton explains how utilizing a Web3 incentive model could guide people toward a more sustainable way of life and highlights the challenges of bringing the two worlds together.
Campton explains how VeChain has managed to stay relevant across multiple cycles and believes that the growth can be attributed to working on real-world use cases and focusing on securing major partnerships, such as its partnership with Walmart, which has led to over 200 million transactions.
