The integration of Artificial Intelligence (AI) in the entertainment industry has sparked a complex debate among Hollywood executives. Jonathan Glickman, founder and CEO of Panoramic Media Co., expressed his view that AI’s current impact on creative writing is minimal due to its inferior quality compared to human-generated content. However, he acknowledged the potential threat AI poses to jobs traditionally held by entry-level employees, such as script analysis.
Sam Register, president of Warner Bros Animation and Cartoon Network Studios, emphasized the importance of safeguarding artistic jobs in animation. He stressed that AI has not yet reached a level where it can outperform human artists in this visually driven medium. Nicole Brown, president of TriStar Pictures, highlighted the unique human perspectives, experiences, and visions that drive the movie industry, advocating for a continued focus on human collaboration in content creation.
Chris Hart, partner and co-head of talent at United Talent Agency, echoed these sentiments, emphasizing the agency’s role in protecting artists across the spectrum, from writers to actors.
Embracing and regulating AI in entertainment
Despite concerns, some industry figures are more receptive to AI. “America’s Got Talent” judge Howie Mandel has incorporated AI into his work, citing its benefits in expanding his capabilities and presence. However, he advocates for regulation, particularly in terms of ownership and profit rights related to AI-generated content.
Actor Jack Black shared a cautiously optimistic view, recognizing AI’s novelty and potential positive contributions to the industry. He urged an open-minded approach to the technology’s evolving role in entertainment.
The future of AI in Hollywood: Striking a balance
The debate over AI in Hollywood reflects a broader tension between technological advancement and traditional creative processes. The industry’s recent labor strikes, which led to new contracts including AI provisions to protect writers’ content and actors’ likenesses, demonstrate the need for ongoing dialogue and negotiation.
Jonathan Glickman warned of potential future strikes by the International Alliance of Theatrical Stage Employees (IATSE), highlighting the disruptive period the industry is undergoing. He emphasized the importance of communication and serious pre-negotiation to mitigate such conflicts.
While AI’s role in Hollywood remains a contentious topic, the industry is grappling with how to integrate this technology without undermining the value of human creativity and labor. The consensus leans towards a cautious approach, with a focus on protecting traditional roles and ensuring fair regulation.
