The American labor union has been trying for 18 months to get a clause preventing publishers from making AI-generated versions of their actors’ work without their consent.
Hollywood video game performers — including voice actors and motion capture artists — are set to go on strike at the end of this week on July 26, citing concerns over AI protections and “abuse” in the gaming industry.
The Screen Actors Guild‐American Federation of Television and Radio Artists and the Interactive Media Agreement (SAG-AFTRA) confirmed the strike would take effect on July 26 — citing more than an 18-month-long failed negotiation attempt with a group representing several video game publishers.
Those firms include Activision Productions, Disney Character Voices, Formosa Interactive, Electronic Arts Productions and Insomniac Games.
