Physical activity could be equal or even bigger than the $7 trillion-worth attention economy, Sweat Economy co-founder believes.
Physical activity is proven to reduce the risks of many illnesses and improve performance, which makes it a valuable asset, much like time or attention. But is this value measurable? New research commissioned by the move-to-earn (M2E) project Sweat Economy has put a price on it.
Walking 10,000 steps in a day is worth up to $6.25 for an individual, translating to more than $2,280 in one year, according to an estimate consulted by academics from the University of Birmingham.
The same amount of daily activity is also estimated to have a value of at least $0.52, with a median value of $3.96 per person.
