Polygon researchers argued that brands could use Web3 data to create more targeted products, services and marketing campaigns.
Polygon Labs, the entity behind the layer-2 blockchain network Polygon, collaborated with Google Cloud and Accenture on a paper detailing how brands can benefit from integrating Web3-based loyalty programs.
On July 18, the three companies published a paper titled The Future of Loyalty Programs with Web3. The paper explored how brands can transform underperforming loyalty programs to put more emphasis on user experience.
The companies highlighted how Web3 technology can provide secure, scalable and open infrastructure to accelerate the transformation of loyalty programs.
