How the music industry is battling AI deepfakes one state at a time with ELVIS Act

In an in-depth interview, Recording Academy advocacy and public policy chief officer Todd Dupler explains how the ELVIS Act could combat the misuse of a person's voice, image and likeness using AI.

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The Ensuring Likeness Voice and Image Security (ELVIS) Act — created to protect a person’s voice, image and likeness against irresponsible and unethical uses of artificial intelligence (AI) — passed in the Tennessee Senate and House Commerce Committees on Feb. 27 with unanimous bipartisan support. 

Tennessee has an active music industry community, with its capital city known for being “Music City USA.” Therefore, it comes as no surprise that after the bill was introduced by Tennessee state governor Bill Lee in January, it quickly advanced with resounding support.

During hearings, the case saw testimonies from prominent figures in the music community like contemporary Christian artist-songwriters Natalie Grant and Matt Maher, as well as the hit songwriter and co-founder of Evanescence David Hodges.

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