Japanese village turns to NFTs to help older adults

According to Yuri Group, the Yamakoshi village’s experimental NFT strategy could attract attention from other nations facing declining birth rates.

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Yamakoshi, a secluded Japanese village nestled in the Niigata mountains, has attracted 1,700 “digital citizens” through the sale of non-fungible tokens (NFTs) in an initiative aimed at supporting and sustaining its aging population.

The Neo-Yamakoshi Village project, led by local residents, manages the Nishikigoi NFT collection, which is named after the vibrant breed of koi carp.

This digital asset is both an identifier for Yamakoshi’s “digital citizens” and a governance token enabling participation in the village’s DAO-managed voting processes.

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