South Korea’s Jeju Island, a self-governing tourist hotspot, will reportedly trial NFT tourist cards in a bid to attract the country’s younger generation.
South Korea’s Jeju Island is reportedly planning to issue non-fungible token (NFT) tourist cards in a bid to boost visitation by the country’s younger generations.
Local news outlet the Maeil Business Newspaper reported on Jan. 5 that Jeju plans to issue digital tourism cards in conjunction with an NFT in the second half of 2025, which will also come with a slate of perks.
The island hopes the digital and NFT-based travel cards will pique the interest of millennials and Generation Z — those born between the late 1980s and early 2010s — and increase the rate of returning younger tourists.
