La Rosa Holdings to offer Bitcoin payments for real estate agents

The real estate platform will allow agents to receive commissions in digital assets under a 2% fee.

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Nasdaq-listed firm La Rosa Holdings will integrate Bitcoin (BTC) and cryptocurrency payment options for its network of more than 3,000 real estate agents in the United States. 

According to a Dec. 23 announcement, the company will allow agents to receive commissions in digital assets. The company provides a platform, La Rosa Realty, that helps agents manage their work, from buying and selling properties to communicating with clients. 

The company reported a 155% year-over-year increase in revenue for the first nine months of 2024, reaching $51.7 million. It offers agents a choice between a 100% commission plan and a revenue share model.

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