Lamborghini’s dive into NFTs comes amid lower monthly sales volumes for digital collectibles.
Luxury vehicle manufacturer Automobili Lamborghini will use the crypto on-ramp firm Transak for its upcoming non-fungible token mint.
On Nov. 7, Lamborghini will allow users to mint their Revuelto NFTs as part of the car manufacturer’s Fast ForWorld collaboration with Web3 gaming and venture capital firm Animoca Brands.
The NFTs will allow users to drive digital Lamborghinis in a wide range of games developed by Motorverse, an Animoca Brands project focusing on digital vehicles.