The partnership is aimed at creating a Web3 hub for Lotte, a South Korean multinational conglomerate corporation that oversees roughly 90 business units.
South Korean advertising firm Daehong Communications, a subsidiary of Lotte Group, has partnered with Aptos Labs to undertake Web3-powered strategic global expansion.
The partnership between Daehong and Aptos marks the commencement of the creation of a Web3 hub for Lotte, a South Korean multinational conglomerate corporation that oversees roughly 90 business units. In an announcement shared with Cointelegraph, Daehong revealed plans to introduce loyalty programs, NFT-based profile picture projects, and entertainment, among other initiatives within Lotte Group’s Web3 hub.
Daehong also laid the groundwork for upcoming nonfungible token projects and use cases for other subsidiaries of Lotte Group. Future Web3 initiatives will include loyalty programs for improving fan engagement and new payment services that aid collectibles preservation and eradicating counterfeit tickets.
