LVMH is augmenting humans with AI, not replacing them

The luxury conglomerate has also debuted its internal ChatGPT spinoff exclusively for employees.

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Despite widespread concerns, artificial intelligence (AI) is not meant to replace but complement human experts, according to Moët Hennessy Louis Vuitton, commonly known as LVMH.

The French multinational luxury conglomerate is aiming to use AI algorithms to complement the labor of human workers, according to Axel de Goursac, the director of AI Factory at LVMH.

Goursac said during a speech at Viva Tech Paris 2024:

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